fi
I'm a creative art director with 15 years of experience. Based in São Paulo, Brazil, I currently work at VML Brazil. I've collaborated with Wunderman Thompson, Ogilvy, Fri.to and other companies.
My experience spans brand campaigns, social-first ideas and content for digital platforms, as well as digital design, motion design and branding for clients like Avon, Fini, Discovery, Bradesco, Tirolez, Honda, Alpargatas, Gomes da Costa, and more.
Beyond traditional design, I delve into the world of AI, crafting innovative filters for Instagram and TikTok for clients like McDonalds, Bradesco, Samsung, Mastercard, Fini, Carrefour, Elgin, LivUp, SPFW, Youse, Pullman, Leboh, Morena Rosa, Maple Bear, Brasil Game Show, Elgin, Daycoval Bank and Vigor.
Let's grab a coffee sometime and chat about creative ideas!
experience
2021 - present
VML . Creative Art Director
art director shaping beauty campaigns and social content for Avon, driven by pop culture and internet behavior
2020 - 2021
Ogilvy . Lead Liquid Designer
managing a multidisciplinary team developing social content and creative ideas for Nestlé brands
2020 - 2021
Fri.to . Art Director & Innovation Specialist
creating social-first campaigns and digital content for brands like Fini and Gomes da Costa, while developing AR experiences as an innovation specialist
2010–2019
MAIS Grupo · Goena Comunicação · Big Bang Online · Safari Comunicação · Cyrk · Idealista
building my creative foundation across design and advertising agencies